WILLIAMS SONOMA TO THE TRADE

This B2B arm of Williams Sonoma, Inc caters to designers, architects, hoteliers, home developers, and other industry professionals and encompasses each of the many brands under the WSI umbrella: Williams Sonoma, Williams Sonoma Home, west elm, Pottery Barn, Pottery Barn Kids, PBTeen, Mark & Graham, and Rejuvenation, each with a unique design style. Meanwhile, the To the Trade program has a distinct brand voice as well, which needs to complement but not overwhelm the look of whichever brand it promotes; working within such varied parameters sounded daunting at first, but has been surprisingly manageable (so far!). While I primarily build emails and digital pieces, I also design print ads, case studies, signage, invitations, and other collateral as needed for the department.