Format-publishing for licensed television character Olivia (originally a star of the printed book world), a friendly and precocious girl who loves dressing in red—just like me! Components were designed to reflect the existing Olivia brand voice, and at the same time suggest a unique identity as a custom set. I designed all interior pieces (paper dolls and accessories, flash cards, etc) as well as cover/boxwrap packaging, and was additionally responsible for all production details such as creating kiss cuts and dielines.