Some misguided individuals spend the month of November growing moustaches. Other, more diligent and attractive types spend those 30 days writing a 50,000-word novel. This branding project needed a system that would remain visually cohesive under a wide variety of printing applications: stickers, posters, embroidered patches, shirts and sweatshirts, coffee mugs, web icons, progress charts, award certificates... all bear the stamp of my enduring love for vibrant, splashy red—a color I use, and wear, as often as is reasonable (or unreasonably possible). Appropriately enough, I wrote a manifesto on this very subject in college!