My challenge with Drink Me magazine was to redefine its visual appeal to attract new revenue and reflect a young and robust customer base, without abandoning the basic (very basic!) framework that had kept the magazine in print to that point. After re-working the Drink Me logo, overhauling the features process and all interior type and layout treatments, and adopting a new approach for thematic consistency, I served as the creative director and primary designer for this spirits-based periodical for about 2 years, during which time the magazine was distributed in New York and California with a readership of more than 100,000. I worked with the editor-in-chief to hone the theme of each issue and also contributed captions, headlines, marginalia, and advertising layouts as needed. In addition to managing all creative talent/assets and designing each issue, I usually illustrated feature articles with simple or complex collages.